When a particular business outgrows the vision of its founders, it sometimes runs into an identity crisis that can be addressed only via a social media rebranding process. A Social Media Rebrand is a tedious and involved process that involves thousands of tasks associated with a logo update or a name change. For those organisations and businesses that are highly visible and active on social media, great care must be undertaken to introduce a new brand to prevalent followers without leaving them confused. When executed well, such rebrands can take businesses to new and ideal levels.
Brand reliability and uniformness across all marketing touchpoints are a challenge for every company, let alone each social network. How do you differentiate between how you speak to your diverse varieties of audiences? How do you make sure that you’re writing in a similar tone in your email marketing, that fine-tunes your brand’s vibe in TV ads? How do you make sure that customers can recognise your brand even if it’s their first time seeing you on social media?
A brand is definitely more than a set of colours or a logo, and it’s definitely so much more than a cover picture. A brand is how you make your clients feel, and it’s developed by taking a consistent approach across every interaction they have with your potential brand.
Rebranding involves a whole host of digital identity checks and transformations that need to accompany the business’ image transformation. Without such changes, a rebrand can definitely turn into an identity crisis. Rebranding is one of those processes that have to be undertaken in its entirety. Anything halfway, and you can end up with an identity mess, particularly when it comes to the concept of digital assets.
For instance, when in 1996, Federal Express shortened its name to ‘FedEx’, the rebranding procedure was a monumental effort that succeeded in a massive manner. The rebranding was tedious then, and in today’s digital age, the challenges of rebranding are even greater than they were nearly 20 years ago.
In the practical sense, a rebrand carries with it diverse technical repercussions and ramifications contingent on the social network. Some enable you to have complete control over all aspects of your account, while some are limiting in what you can change without having to begin over from scratch – resulting in loss of uploads, views, and followers.
Signs that your branding may be due for an effective revamp
- The business has taken on a new brand vision. Your present branding reflects where you have been, but not where you want to go. With new plans must come a new and effective strategy.
- The target audience has expanded or evolved. The most vital element in the business mix. If you’re including new demographics, then you need to appeal to your audience members.
- Your branding idea does not celebrate what makes your brand innovative. It does little to deviate you from your competitors. In this highly busy world, you must differentiate yourself from the crowd.
- Your products or services have expanded. Since you first developed your brand identity, your brand narratives, visuals, and messages are no longer reflective of your brand. You require something to portray the entire extent of what you have to offer.
- Your business initiative has plans to collaborate with another business. If your business is taking on a major project with another initiative, then you require to undertake some changes. You need to communicate in a new, fresh, and exciting way.
Rebranding is a massive undertaking, especially in this era where Instagram is deeply rooted in our present culture. There’s a right way and a wrong way to move forward with it, and we at Socinova are here to steer you on the path to makeover success. Each aspect of your company’s identity will need to be examined. From logos, social media accounts, and websites. All the way down to your mission statement, approach to client service, and advertising campaigns.
We have detailed a 20-step guide with which you can rebrand your social media accounts without much hassle.